Wanderland Music and Arts Festival

Wanderland
Wanderland Festival logo
Wanderland Music and Arts Festival
GenreIndie, rock, hip hop and others
DatesMarch
Location(s)Globe Circuit Event Grounds
Makati, Philippines (2013–2016)
Filinvest City Event Grounds
Muntinlupa, Philippines (2017–present)
Years active2013–present
Founded byStephanie Uy
John Uy
Nicole Uy
Organised byKarpos Multimedia
WebsiteOfficial website

The Wanderland Music and Arts Festival, commonly referred to as Wanderland, is an annual outdoor music and arts festival held in the Philippines organized by Karpos Multimedia. It showcases international and local live music, and art installations.

Since its inception, the Wanderland Music and Arts Festival has become a significant cultural event in the Philippines. Wanderland has played a crucial role in the Philippine music festival landscape by providing a platform for both international and local artists. The festival has contributed to the visibility and development of the local music scene, fostering a greater appreciation for diverse musical genres. As Wanderland continues to expand, it remains a key player in the promotion and celebration of music and arts in Southeast Asia.

History

Karpos Multimedia

Promotional logo during Wanderland Jungle 2017

The Wanderland Music and Arts Festival was founded in 2013 by Karpos Multimedia Inc.,[1] a Manila-based content marketing and event management company established by siblings Stephanie, John, and Nicole Uy in 2011. The company, initially a graphics and web design firm, entered the concert production industry in 2012.[2] Karpos's first major production was the Irish band The Cranberries's concert at the Araneta Coliseum.[3]

Origins and early development

The idea for Wanderland was conceived during a casual discussion among the Uy siblings when Stephanie, John, and Nicole were still college students. Stephanie attended the De La Salle–College of Saint Benilde, while John and Nicole were at De La Salle University. They were inspired by the lack of similar festivals in the Philippines and sought to create an event comparable to international music festivals. Despite their limited experience in festival organization, the siblings pursued the project with guidance from their father, a television station executive, and support from their family.[3]

The inaugural Wanderland Music and Arts Festival was held in 2013 at Circuit Makati, featuring international acts such as The Temper Trap, Neon Trees, and Nada Surf, alongside local artists like UDD and She's Only Sixteen. The Uy siblings organized the festival with minimal prior experience, and they told Esquire magazine about the significant challenges they faced in securing sponsors, managing logistics, and promoting the event.[3] Nonetheless, Wanderland 2013 was widely regarded as a success by several music critics. Ysmael Suarez and Alfonso Dimla of The LaSallian reported that the festival, described as an "instant classic", provided attendees with a diverse lineup and a vibrant atmosphere. Despite challenges such as crowd density and heat, the festival-goers engaged actively with the performances and activities, contributing to the festival's lively ambiance. Abigail Bautista of the Philippine Daily Inquirer highlighted the enthusiastic crowd responses, particularly to sets by UDD and The Temper Trap.[4] Suarez and Dimla noted that the acts delivered "electric" performances, with UDD and The Temper Trap eliciting strong audience participation, especially during encores like "Tadhana" and "Sweet Disposition", respectively.[5]

Stephanie Uy, president of Karpos Multimedia, acknowledged the challenges in planning and executing the event within a short timeframe. In an interview with Ralph Mendoza of The Philippine Star, she described the event as a significant achievement despite the logistical difficulties and highlighted the Karpos team's effective management of the festival. Uy also said that the festival demonstrated Manila's readiness for large-scale music events and set a new standard for future festivals in Southeast Asia.[6]

Growth and expansion

Following its successful debut, Wanderland quickly gained popularity and expanded its scope. Each year, the festival introduced new elements, including art installations and interactive experiences. In 2019, Wanderland extended from a single-day event to a two-day festival. In addition to music, Wanderland has also expanded to cater to various forms of art, incorporating visual art. This expansion allowed for a broader lineup and enhanced activities, accommodating the growing interest from attendees and providing a more comprehensive festival experience that enriches the cultural experience of festival-goers.[3]

Pre-events

Karpos Multimedia has introduced Wanderband, an annual battle of local independent bands. The winner and runner-up are given the chance to play live at the Wanderland Music and Arts Festival.[7] Notable Wanderband winners include Lola Amour, who won the 2016 edition to perform at Wanderland 2017. Since 2017, Karpos has launched a similar annual battle for live visual artists to perform at Wanderland called Wanderartists.[8]

In partnership with JanSport, Wanderland held a prelude mini concert to the Wanderland Music and Arts Festival 2015 entitled Bonfire Sessions at the SM Mall of Asia in Pasay.[9]

Wanderland 2020

Due to the COVID-19 pandemic in the Philippines, organizers announced on March 4, 2020, that the music festival would be indefinitely postponed in accordance with quarantine, mass gathering, and social distancing protocols set by the Inter-Agency Task Force for the Management of Emerging Infectious Diseases.[10]

Wanderland 2023

After a two-year hiatus due to the COVID-19 pandemic, Karpos announced in November 2022 that they would hold Wanderland again on March 4–5, 2023, which would be billed as Wanderland: The Comeback. For the event, Karpos retained the sports and athletics theme that they initially used for Wanderland 2020.[11]

Editions

Edition Year Dates Headliners Theme Standard ticket price (₱) Venue Ref(s)
1 2013 May 18 Summer festival 3,000 Globe Circuit Event Grounds, Carmona, Makati [12]
2 2014 May 17 Carnival 4,800 [13]
3 2015 April 25 Kid Cudi Camp 5,500 [14]
4 2016 March 5 Outer space 4,800 [15][16]
5 2017 March 4
Jungle 5,500 Filinvest City Event Grounds, Alabang, Muntinlupa [17][18]
6 2018 March 10 Arcade game 5,210 [19]
7 2019 March 9–10 Magic 7,000 [20]
8 2020 March 7–8 (cancelled)
Sports 6,000 [10][21]
9 2023 March 4–5 8,500 [22][23]
10 2024 March 9–10
  • Jack Johnson
  • Thundercat
 Neighborhood 8,610 [24]

See also

References

  1. ^ "The Producers". Philstar.com. October 18, 2013. Retrieved March 25, 2023.
  2. ^ "Karpos Multimedia". The Grid. November 9, 2023. Archived from the original on June 11, 2024. Retrieved June 11, 2024.
  3. ^ a b c d Caña, Paul John (March 6, 2024). ""We Almost Gave Up": The Story of Wanderland Music Festival". Esquire. Summit Media. Archived from the original on June 11, 2024. Retrieved June 11, 2024.
  4. ^ Bautista, Abigail (May 22, 2013). "Wanderland 2013: A moment of 'Sweet Disposition'". Inquirer.net. Archived from the original on June 11, 2024. Retrieved June 11, 2024.
  5. ^ Suarez, Ysabel; Dimla, Alfonso (May 20, 2013). "Rant and Rave: Wanderland". The LaSallian. Archived from the original on June 11, 2024. Retrieved June 11, 2024.
  6. ^ Mendoza, Ralph (May 24, 2013). "Wondering how Wanderland 2013 came about?". Philstar.com. Archived from the original on June 11, 2024. Retrieved June 11, 2024.
  7. ^ Aguila, Ren (May 12, 2014). "Local bands to make their big-stage debut at Wanderland music fest". GMA News. Retrieved March 25, 2023.
  8. ^ De Castro, Iana (November 19, 2016). "Lola Amour wins Wanderband 2017; Wanderland announce 4 new acts on the lineup". Bandwagon Asia. Retrieved June 11, 2024.
  9. ^ "Bonfire Sessions". Bandwagon Asia. April 12, 2015. Retrieved March 25, 2023.
  10. ^ a b "Wanderland 2020 rescheduled to a later date". Bandwagon Asia. March 4, 2020. Retrieved December 11, 2020.
  11. ^ "Wanderland Music and Arts Festival to return in 2023". ABS-CBN News. November 1, 2022. Retrieved December 10, 2022.
  12. ^ "Step into Wanderland 2013 in Manila". Rappler. April 10, 2013. Retrieved March 25, 2023.
  13. ^ "Just Announced: The line-up for Wanderland 2014". Spot.ph. April 11, 2014. Retrieved March 25, 2023.
  14. ^ Esmile, Clarisse (April 30, 2015). "Wandering back to Wanderland 2015". Inquirer.net. Retrieved March 25, 2023.
  15. ^ Magalong, Joko (January 5, 2016). "What to expect at Wanderland 2016". ABS-CBN News. Retrieved March 25, 2023.
  16. ^ Sta. Maria, Bong (January 22, 2016). "Wanderland Music & Arts Festival 2016: The complete lineup". GMA News. Retrieved March 25, 2023.
  17. ^ "Meet the artists of Wanderland 2017". CNN Philippines. May 2, 2017. Archived from the original on December 24, 2016. Retrieved March 25, 2023.
  18. ^ Yupangco, Arian (April 22, 2017). "Wanderland 2017: How We Braved the "Coachella of the Philippines"". Popspoken. Retrieved March 25, 2023.
  19. ^ Caña, Paul John (March 4, 2018). "Wanderland 2018: 3 things to be excited about". GMA News. Retrieved March 25, 2023.
  20. ^ Relativo, James (March 20, 2019). "Wanderland 2019: The magical, musical and environmental". Philstar.com. Retrieved March 25, 2023.
  21. ^ Lariosa, Saab (October 31, 2022). "Wanderland: The Comeback announces ticket prices, concert dates". Philstar.com. Retrieved March 25, 2023.
  22. ^ "Wanderland 2023 full line up revealed!". Discover MNL. Retrieved March 25, 2023.
  23. ^ "Wanderland Music and Arts Festival makes its grand comeback after 3 years". Inquirer.net. March 15, 2023. Retrieved March 25, 2023.
  24. ^ Olaguera, Chriselle (February 19, 2024). "Everything you need to know about Wanderland Music & Arts Festival 2024". Philippine Entertainment Portal. Retrieved June 11, 2024.

External links

  • Official website
  • YouTube channel