Robeks

Smoothie franchise in the US

Robeks Fresh Juices & Smoothies

Company type	Private
Founded	1996; 28 years ago (1996)
Headquarters	Los Angeles, California
Number of locations	83
Website	robeks.com

Robeks is a smoothie franchise chain headquartered in Los Angeles, California, US. Founded in 1996 by David Robertson, a former investment banker,^[1]^[2] as of January 2021, the company has 83 franchise locations.^[3]

Background

Peter Bickford was a Wall Street banker and his wife Katrina ran a landscape design business. They were introduced to Robeks by Kela Alstrup, a franchise broker. The Bickfords "were hooked by the idea of providing healthy food in a colorful, high energy setting."^[4] The Bickfords opened the first Robeks franchise in New England.

In 2017, Robeks introduced a new menu. In February 2018, Robeks launched their new Online Ordering program allowing customers to place orders from their desktop or mobile devices. The cornerstone of the program is a new mobile app that is now available to the public. In the summer of 2018, Robeks introduced three floral infused lemonades in anticipation of the summer heat: Rose, Hibiscus, and Lavender.

References

^ Tom Connors, "Region's First Robeks Offers Healthy Alternatives", The Hour, September 1, 2004.
^ Diane Seo, "Getting All Juiced Up: Hot Sector of Retail Beverage Trade Hopes to Emulate Starbucks' Success", Los Angeles Times, May 17, 1997.
^ . "Robeks Overhauled Menu Has Customers Tipping Their Cups", QSR Magazine, February 9, 2013.
^ Tom Connors, "Region's First Robeks Offers Healthy Alternatives", The Hour, September 1, 2004.