Maangchi

Korean-born American Youtuber
David Seguin
​
(m. 2009)​
[1]Websitemaangchi.comYouTube informationAlso known asMaangchiChannel
  • Maangchi
Years active2007–presentGenre
  • Cooking show
Subscribers6.24 million[2]Total views703.6 million[2]
Creator Awards
100,000 subscribers
1,000,000 subscribers
Korean nameHangul
김광숙
Revised RomanizationGim Gwang-sukMcCune–ReischauerKim Kwangsuk
Last updated: 6 May 2023

Emily Kim (born Kim Kwang-sook; Korean: 김광숙; RR: Gim Gwang-suk; MR: Kim Kwang-suk; born 1957), commonly known as Maangchi (망치; Mangchi; Mangch'i), is a South Korean-born American YouTuber and author. She is notable for producing cooking videos centered around Korean cuisine. She was described by The New York Times as "YouTube's Korean Julia Child.".[1]

Life

Kim was born in Yeosu, South Korea. Her family was involved in the seafood industry, and Kim learned how to cook from her female relatives.[1]

In 1992, Kim and her husband moved to Columbia, Missouri, where Kim worked as a teacher. In Missouri, she found the quality, variety, and availability of Korean food to be lacking, and so she often cooked for other members of the local Korean-American community.[1] She immigrated to Toronto, Canada in 2002.[3]

In 2003, she and her husband divorced, and with her two fully-grown children out of the house, Kim started playing MMO City of Heroes using the character name Maangchi, meaning "Hammer" in Korean.[1][4] After this and up until 2007, Kim worked as a family counselor for a nonprofit organization.[5][6]

Culinary career

Kim was introduced to YouTube's online cooking scene in 2007, inspiring her to begin making videos about Korean food, using the channel name "Maangchi". Her channel quickly grew in popularity, attributed to her upbeat attitude and her strict adherence to traditional Korean recipes.[1][7] Along with her cooking videos on Youtube, Kim also runs a website at maangchi.com that includes a request section and discussion board for fans, along with additional photos and a podcast.[5] In 2013, Kim worked together with Top Chef winner Kristen Kish on a PBS program called Lucky Chow, where she gave Kish a cooking lesson in traditional Korean cuisine that focused on kimchi and japchae.[8]

Prompted by her YouTube channel's success, Kim published her first cookbook in 2015,[9] titled Maangchi's Real Korean Cooking.[10] Her second cookbook named Maangchi's Big Book of Korean Cooking was made with co-author Martha Rose Shulman and published by Rux Martin in 2019.[11] The book discusses recipes alongside how to use certain cooking utensils and a picture guide to Korean ingredients.[12][13] In March 2018, the South Korean Ministry of Agriculture, Food and Rural Affairs announced it would be collaborating with Kim and her brand to better showcase Korean foods to North American consumers.[14]

As of May 2023[update], Kim's YouTube channel has 6.2 million subscribers.[2]

Bibliography

References

  1. ^ a b c d e f Moskin, Julia (2 June 2015). "Maangchi: YouTube's Korean Julia Child". The New York Times. Retrieved 19 December 2021.
  2. ^ a b c "About Maangchi". YouTube.
  3. ^ Ri, Park Hye; Jihae, Lee (5 July 2019). "Famous K-food vlogger seeks to spread easy-to-follow recipes". Korea.net. Retrieved 16 July 2022.
  4. ^ Kierzek, Kristine M. (18 May 2015). "Maangchi promotes Korean cuisine with her videos". Milwaukee Journal Sentinel. Retrieved 19 December 2021.
  5. ^ a b Bae, Do Hoon; Osterhout, Jacob E. (17 March 2011). "The rise of a Korean cooking sensation on Youtube". New York Daily News. pp. 44, 45. Retrieved 19 December 2021 – via Newspapers.com.
  6. ^ Je-hae, Do (29 March 2017). "Enjoy Maangchi's yummy recipes". The Korea Times. Retrieved 19 December 2021 – via ProQuest.
  7. ^ Fang, Christine (23 July 2018). "6 East Asian YouTube Chefs Who Will Have You Drooling On Your Laptop". Study Breaks. Retrieved 19 December 2021.
  8. ^ Park, Brian (4 October 2020). "Maangchi Provides The Joy Of Cooking". The Los Angeles Times. Retrieved 19 December 2021.
  9. ^ "YouTube Sensation Publishes Her First Cookbook". WBUR-FM. 21 May 2015. Retrieved 19 December 2021.
  10. ^ Daley, Bill (12 August 2015). "Make the Korean bibimbap at home". The Wichita Eagle. Retrieved 19 December 2021 – via Newspapers.com.
  11. ^ Josephson, Mark (30 October 2019). "'Maangchi's Big Book Of Korean Cooking: From Everyday Meals To Celebration Cuisine'". The State. Retrieved 19 December 2021 – via Newspapers.com.
  12. ^ Peterson, Angela (15 December 2019). "Gift Guide: 2019 Cookbooks and Other Goodies". The Oshkosh Northwestern. Retrieved 19 December 2021 – via Newspapers.com.
  13. ^ "Gifts that keep on cookin'". Honolulu Star-Advertiser. 11 December 2019. Retrieved 19 December 2021 – via Newspapers.com.
  14. ^ Song, Ashley (28 May 2018). "Famous YouTuber to Showcase Korean Food Ingredients". The Korea Bizwire. Retrieved 19 December 2021.
  15. ^ Reviews for Maangchi's Big Book of Korean Cooking:
    • Heidermann, Anne (September 2019). "Maangchi's Big Book of Korean Cooking: From Everyday Meals to Celebration Cuisine". The Booklist. 116 (1): 20, 22 – via ProQuest.
    • Thomas, Devon (October 2019). "Home Economics: Maangchi's Big Book of Korean Cooking: From Everyday Meals to Celebration Cuisine". Library Journal. 144 (9): 117 – via ProQuest.
    • Muhlke, Christine (8 December 2019). "Cooking: Maangchi's Big Book of Korean Cooking". The New York Times Book Review. pp. 40–41 – via ProQuest.
    • "Lifestyle Reviews: Maangchi's Big Book of Korean Cooking". Publishers Weekly. 266 (26). 1 July 2019 – via ProQuest.
    • Vickery, Martha (Fall 2019). "Maangchi's big achievement". Korean Quarterly. Retrieved 16 July 2022.
    • Inamine, Elyse (2 December 2019). "I Want to Be Like Maangchi and Her New Cookbook Taught Me How". Bon Appétit. Retrieved 16 July 2022.
    • Park, James (3 September 2019). "The Best Cookbooks of Fall 2019". Eater. Retrieved 16 July 2022.
  16. ^ Reviews for Maangchi's Real Korean Cooking:
    • Knoblauch, Mark (June 2015). "Maangchi's Real Korean Cooking: Authentic Dishes for the Home Cook". The Booklist. 111 (19/20): 20 – via ProQuest.
    • Campbell, Lisa (March 2015). "Cooking: Maangchi's Real Korean Cooking". Library Journal. 140 (5): 126 – via ProQuest.
    • "Nonfiction Reviews: Maangchi's Real Korean Cooking". Publishers Weekly. 262 (9). 2 March 2015 – via ProQuest.