IVillage UK

British lifestyle website

iVillage UK was a British women's lifestyle website run by media company iVillage, owned by NBC Universal.

History

iVillage UK was established in December 2000 as a British branch of US website iVillage.com. It was shut down in 2014 when its traffic was redirected to the U.S. website. ^[1]

Content

iVillage UK offers interactive services, expert advice, information and a support network through its online community. Content channels include Diet & Fitness, Relationships, Parenting, Pregnancy & Baby, Health, Beauty, Food & Drink, Home & Garden, Travel, Money, News & Entertainment, Work & Career and Astrology.

At the end of 2009, the website launched its blogging platform. Well-known bloggers include sex and relationship expert Dr Pam Spurr, businessperson Michelle Dewberry and television personality Katy Hill.

In recent years, the website has hosted exclusive video content, including a 2010 mockumentary starring fashion personalities Trinny Woodall and Susannah Constantine.^[2]

Campaigns

iVillage UK has been involved in a number of national campaigns promoting women's wellbeing, including an integrated project with Wii Fit,^[3] which was nominated for the 2010 New Media Age Entertainment Award.

References

^ @iVillageUK (4 February 2014). "Starting this week, will be redirecting to. This twitter account will no longer be updated" (Tweet) – via Twitter.
^ Aitkenhead, Decca (21 June 2010). "Trinny and Susannah: 'We Never, Ever Talk About Weight or Beauty or Looks' – The Fashion Makeover Presenters on Their New Internet Mockumentary, What Trinny and Susannah Did Next, Their Obsession with Clothes and How They Can Give Women the Courage to Change Their Lives". The Guardian. Retrieved 2 June 2015.
^ Smith, Alex (2 April 2009). "iVillage/ Wii Fit – Louise Redknapp Helps Promote Women's Fittness [sic]". Funkadelic Advertising (blog). Retrieved 2 June 2015.

External links

ivillage.co.uk, its official website

NBCUniversal

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